The ABC Journal

A practical starting point for planning beverage service. Our Package Estimator helps you explore options based on your event’s needs—before final details are confirmed.

When planning an event, beverage service is one of the most visible and impactful elements of the experience. We know how important it is to have a seamless, elegant bar setup that impresses guests and keeps the atmosphere lively. At Atlanta Beverage Catering, we go beyond serving drinks — we design bar experiences that are seamless, polished, and tailored to the flow and style of each celebration. Why Choose Atlanta Beverage Catering for Your Next Event? ABC specialize in de

The Essentials of Wedding Drink Planning When it comes to wedding drink planning, preparation is key. You want to ensure your guests have a variety of options while keeping the service smooth and efficient. Start by considering the size of your guest list and the duration of the event. These factors will guide your decisions on quantities and types of beverages. Here are some essential steps to get started: Know your crowd: Are your guests more likely to enjoy wine, beer, co

Holiday events have evolved. The old model of a bar that only focused on liquor and wine feels as dated as canned cranberry sauce. Today’s guests expect options — not just for taste, but for comfort, culture, health, and lifestyle. That shift isn’t a trend; it’s a reflection of how people celebrate now. At Atlanta Beverage Catering, we’ve seen this firsthand across corporate galas, private holiday dinners, and end-of-year celebrations. When hosts invest in elevated non-alcoho

One aspect that often defines the tone and enjoyment of an event is the beverage service. Alcohol catering services bring a level of sophistication and ease that transforms ordinary gatherings into memorable celebrations. I have seen firsthand how professional alcohol catering can elevate events, making them seamless and stylish. What Is Alcohol Catering? Alcohol catering involves providing a fully licensed bar service for events. This includes everything from sourcing premi

ABC Luxury Wedding Waitstaff and Bartending Services When planning an upscale event, every detail matters. From the venue to the menu, each element must blend seamlessly to create an unforgettable experience. One of the most critical components is the beverage service. It sets the tone, complements the food, and keeps guests refreshed and engaged. That’s where expert event beverage catering comes in. I want to share why choosing the right partner for your event beverage needs